Biography

Peter Sleight, after spending ten years in FMCG Marketing, became professionally interested in geo-demographics while marketing director of Allen, Brady & Marsh, the top-ten London Advertising Agency. He left ABM to join CACI as head of consultancy, subsequently setting up PinPoint Analysis jointly with Gurmukh Singh. Since 1991, he has run Target Market Consultancy, providing independent advice on targeting and geo-demographic analysis.