Mapbox Launches Global Augmented Reality Location Platform - 28/02/2018

Mapbox has launched Mapbox AR, a comprehensive toolkit combining AR rendering software with global location data built on the location platform used by over 1 million registered developers, including AR vanguards like FitnessAR and Keep.

From projecting navigation routes in context on an automotive heads-up display, to mobile multi-player gaming, interacting with real-world buildings and points of interest, Mapbox AR enables a new level of AR applications and gameplay. Reality-grade location data includes a global navigable map that is constantly evolving with usage, and custom 3D building footprints optimised for dynamic interaction, international land use and terrain coverage — all made available at scale through SDKs and APIs, including the Unity Maps SDK.

Mapbox AR's reality-grade location platform features:

  • Live location data: Popularity of locations determined by anonymised place visit data aggregated from over 300 million users a month allows for gameplay to adjust based on when and where people are present.
  • 3D digital elevation model: A global mesh including real terrain height. This elevation data is tiled into small pieces to make it distributable at scale with low latency around the globe; updates are dynamic.
  • Multi-user, multiplayer support: Using the distance, angle, and position of the selected plane allows users interact and collaborate in real time, knowing the position of other devices by building up a 3D model of the device's relative position and share this data between devices — the first multi-user AR experience built using the Maps SDK for Unity.
  • 125 million places: A geotaggers' world atlas of locations and categories of the most interesting places and the routes that people follow between them in every country in the world, letting app developers interact with real-world businesses and landmarks using updated data from Foursquare and Factual.
  • Satellite imagery compression for low bandwidth environments: Gauge bandwidth by testing the download speed and adjust compression automatically.
  • Rooftop UV mapping: UV map procedurally generated polygons for 3D texture modelling process for projecting a 2D image to a 3D surface.
  • High resolution land cover and land use data classification: From NASA satellite imagery to identifying unique land cover classes ranging from parks to beaches to bodies of water to industrial areas, this is data that powers game play logic.
  • 32-bit vertex mesh support: Loads entire cities, rendering tens of thousands of buildings into a single game object.


“With the release of the Unity Maps SDK last year, Mapbox introduced a toolkit for developers to use real-world location in their games and applications. After raising US$164 million from Softbank last year, Mapbox strengthened their AR offering with the acquisition of Mapdata, a Minsk-based AI mapping company and FitnessAR, a popular AR app that visualises bike rides and runs in AR. Some of the largest game studios in the world are also rumored to be working on location-aware games built leveraging the rich location data from Mapbox and their Unity Maps SDK.” said Anshel Sag, associate analyst at Moor Insights & Strategy.

Use cases powered by Mapbox AR include:

  • Multi-user trip planning: Plan your next city trip with a friend simultaneously from different locations. Interact with a shared 3D map, projected in each of your living rooms, users can each plot their points of interest (POIs) on a beautiful map of the city. Any adjustments made to the itinerary are visible in real time.
  • Real-time asset tracking:Using the camera viewfinder of an iPhone, a user can scan a delivery ticket from a shipping company to see a 3D AR real-time map. The user can track their item's delivery on the truck providing an accurate estimated time of arrival.
  • Intuitive turn-by-turn navigation:Wearable-ready turn-by-turn instructions for exploring a new city to find the best coffee spots, by simply following arrows that hover along the user's path.
  • Multiplayer AR gaming:Track your character through the city, charging up by visiting restaurants and landing spaceships in parks aligned with pedestrian paths.
  • Interactive city tours: Follow historic characters in their footsteps, and scenes from history appear to unfold throughout the city.
  • Seamless pick-ups for ridesharing: No need to try to read a license plate to identify your ride share in a busy street; see the driver coming up from a distance with a large halo around her car and clear visual indicator.


To learn more and sign up, go to Additional visual assets can be found here.

Last updated: 26/01/2020